Posterous theme by Cory Watilo

Hellmann's Global Website

To consolidate one brand message and use just one website platform in all LATAM markets, we created a regional website under the following creative concept: "Real Food"
The challenge was bring to life the concept in each country of the region.
Also, this website connects with a common recipes database, has a integrated app to configure meals and a useful social network tools to share everything.

Hellmanns

Axe Shower Gel - Launching Hotsite

For the launch of Axe Shower Gel, a new product from Axe (Unilever), we created a hotsite under the following creative concept, "The Bathroom of your dreams".
We build a virtual luxury bathroom with Hot Tub, a LCD 50"Screen, an awesome city nightview and a shower where some sexy girls teaches you how to use this shower gel.
In the hot tub, the users can get a "hot wash" with just uploading a photo.
This hotsite won Gold in Effie Awards 2008.

Axe Shower Gel - Launching Hotsite from pape gonzalez on Vimeo.

Unicef - "Folders" Banner Display

From the 2009 Cannes winner piece named "Folders" (Unicef), we created an interactive version to spread the message into the digital environment.
This interactive piece was developed in two versions, which are able to recognize the operating system in use (Mac or PC) and in this way make the experience closer, more real and improve the deliverance of the message.

Unicef - "Folders" Banner Display from pape gonzalez on Vimeo.

Brahma Beatbox Hero

Brahma is a beer brand from Brazil.
We launched a campaign with a TV commercial about a stutterer guy who converted his disability in a great beatboxing rhythm to seduce a girl in a party.
As a part of a 360 campaign we developed this Facebook Advergame to reach the target and to make them live an interactive experience with the brand.

This Advergame won Bronze in the ACHAP Festival and Best Advergame in IAB Awards

Brahma Beatbox Hero from pape gonzalez on Vimeo.